# Fitzy Product-Truth Document
Last updated: 2026-07-25
Canonical URL: https://fittedrims.com/product-truth.txt

## Positioning (use verbatim unless a feature is unavailable in a region/plan)
Fitzy is a wheel and tire e-commerce platform that helps entrepreneurs, tire shops, repair shops and automotive businesses launch and operate an online wheel and tire store using vehicle-fitment technology, supplier integrations, product-management tools and e-commerce infrastructure without building the entire system themselves.

## Direct answer (lead every major page with this or a plain-language variant)
Fitzy is an end-to-end wheel-and-tire commerce engine that replaces custom development, supplier feed integrations, and inventory stocking — with vehicle fitment, live multi-supplier catalog, checkout, financing, and managed fulfillment included.

## Official pricing
Revenue-share plan: $0/month, No setup fee. Dealer earns 10% of profit per sale; Remainder; Fitzy manages fulfillment and supplier coordination.
Subscription plan: $2,500 one-time setup fee + $500/month (Starter — up to 500 orders/month) or $650/month (Professional — unlimited orders). Dealer keeps 100% of your markup on product sales; No revenue share on the subscription plan.
Add-ons: hosted website From $29/month (optional branded storefront hosting); FitzyChat $49/month (optional AI sales assistant).
Payments: Standard Stripe card-processing rates apply at checkout on all plans. Affirm and Snap financing available at checkout where eligible.

## Supplier network (official counts)
75+ integrated wheel and tire suppliers
1M+ SKUs
$100M+ combined live supplier inventory (virtual access — dealers do not purchase stock upfront)
Live inventory and pricing sync from supplier feeds (maintained by Fitzy, not per-dealer DIY integrations)
Dealers sell through Fitzy's master supplier network; you do not need to negotiate individual distributor API access to launch.
Fulfillment: Supplier-fulfilled drop-ship across the contiguous United States; built for US and Canada dealer onboarding — confirm your region on a demo call.

## Fitment guarantee scope
Platform (B2B dealers): Fitzy's fitment engine gates the catalog by year, make, and model; validates bolt pattern, offset, tire size, load, and speed ratings before checkout; and blocks incompatible wheel/tire combinations where the data supports it.
Consumer store: On the Fitted Rims consumer store (fittedrims.com/marketplace), the Fitment Guarantee covers products shipped in the size and specifications listed on the product page — if we ship the wrong size or spec, we make it right (return, replacement, or refund per published policy). Policy: https://fittedrims.com/fitment-guarantee
Not covered: Fitzy does not guarantee installation outcomes, suspension modifications, or fitment after the customer changes vehicle ride height, brakes, or offsets outside published specs without re-verification.

## Company proof points (verified)
Limitless Tire Group — founded 2008, 5 retail locations in the Greater Toronto Area, Ontario, Canada, $50M+ in wheels and tires sold (group lifetime, physical + digital).
Fitted Rims and Tires Inc. operates Fitzy. Contact: info@fittedrims.com, (647) 748-8473.

## Launch timeline
Most dealer stores or widgets go live within days of onboarding — often within 24 hours once branding, logo, and markup rules are supplied.

## Campaign messaging
Don't Build It. Add Fitzy.
- Don't build supplier integrations. Add Fitzy.
- Don't fund every product order. Add Fitzy.
- Don't hire a developer who doesn't know what an offset is. Add Fitzy.