A Division of Limitless Tire Group
Fitzy is developed by Fitted Rims — a division of Limitless Tire Group, a company with 16 years of experience, over $50 million in production sales, and 5 locations across Canada.
Our Mission
To give every tire and rim shop the technology, inventory, and tools they need to sell like a major retailer — without the overhead, risk, or complexity.
Confidence on every drive
Wheels that match your style
Premium finishes, perfect fitment, and free shipping — because your car should look as good as it drives.
From 5 Locations to Your Store
Limitless Tire Group started in 2008 with a single retail location in Canada. Today we operate 5 locations and have sold over $50 million in wheels and tires. We built Fitted Rims — and later Fitzy — because we faced the same problems your shop does every day.
Wrong fitment, wasted research time, and difficult supplier relationships. We built the technology to solve these problems first for ourselves, then for every retailer who wants to sell online without the headaches.
When you use Fitzy, you are using the exact same platform that powers our own 5 locations. Every feature is battle-tested with real customers, real orders, and real money on the line.
"We eat our own cooking. Fitzy runs our 5 Canadian locations every single day."
Since 2008
In Business
$50M+
Production Sales
What Drives Us
These principles guide every decision we make at Fitzy and Fitted Rims.
Reliability First
We built Fitzy on the same technology we use internally. If it's not reliable enough for us, it's not ready for you.
Accuracy Matters
Wrong fitment costs money and trust. Our system prevents errors before they happen, not after.
Seller Success
Your success is our success. We're only profitable when you are, which is why we focus on tools that drive sales.
Our Team
A cross-functional team united by one goal: helping you sell more wheels and tires.
Executive
Leadership Team
Decades of combined experience in automotive retail, e-commerce, and technology.
Product & Development
Engineering
Building the most reliable fitment database and inventory platform in the industry.
Supplier Relations
Partnerships
Managing 50+ supplier relationships to ensure inventory accuracy and fast fulfillment.
Support & Onboarding
Customer Success
Dedicated team helping shops get set up and succeed from day one.
Installer-ready
Shipped torque-spec correct, every time
Your local installer gets the right hardware, the right fitment, the right size — guaranteed.
Our Journey
Limitless Tire Group Founded
Opened our first wheel and tire location in Canada. Built the foundation of supplier relationships and fitment expertise that still powers us today.
Expanded to 5 Locations
Grew across Canada with 5 retail locations. Crossed $10M in cumulative production sales and became a trusted name in the industry.
Fitted Rims Division Launched
Launched Fitted Rims as the technology and ecommerce division of Limitless Tire Group. Focused on guaranteed fitment and online sales at scale.
Proprietary Technology Built
Built our own fitment database and supplier integration platform to automate what used to take hours. The same tech that powers Fitzy today.
Fitzy Platform Launched
Made our battle-tested technology available to other retailers. Shops across the country now sell with the same tools we use in our own 5 locations.
$50M+ in Production Sales
Limitless Tire Group crossed $50 million in total production sales across all locations. Fitzy clients transact on the same proven infrastructure.
Growing Together
Powering wheel and tire sales for shops across North America with the same technology that runs 5 successful Canadian retail locations.
Trusted Supplier Partners
We work with 50+ verified suppliers to bring you the best inventory at competitive prices.
Art Replica
Fast Wheels
Replika
Dai Alloys
Cali Off-Road
Touren
Mayhem Wheels
Ion Alloy
And 40+ more verified suppliers across North America
As Featured In
Ready to Work With Us?
Join shops across the country that trust Fitzy to power their wheel and tire sales.