What Is Fitzy, and How Does It Actually Work?

No. Fitzy is software — a website tool you use on a tablet, phone, or computer. You're not buying or stocking any physical parts. Think of it as an instant digital storefront: it connects your customers to over $100M in live supplier inventory without you ever holding stock.

You don't need to write any code, and they don't build you a brand-new app from scratch — the engine is already built. It's the same idea as signing up for Netflix or Shopify: the hard technical work (fitment database, supplier connections, checkout, financing) is already done. You just apply your branding and turn your account on.

Most shops are live within 24 hours of their demo call. You send your logo, shop name, and color scheme; Fitzy's team builds and pre-loads your store with live inventory while you set your markup rules.

That's fine — Fitzy can build and host a complete, customized storefront for you (starting around $29/mo) instead of you needing an existing site to embed a widget into.

A customer pays your full retail price at checkout (via Stripe). The system automatically routes the wholesale cost to the supplier and deposits your profit margin straight into your shop's bank account — you never spend your own money on inventory up front.

Fitzy's fitment engine checks bolt pattern, offset, and clearance automatically before checkout, so mismatches are rare. If something still doesn't fit, Fitzy handles the return logistics and supplier communication — your shop isn't stuck doing the paperwork or eating the cost.

Yes. Plenty of shops run Fitzy only as a waiting-room kiosk: a technician pulls up a customer's vehicle on a tablet at the counter, builds the order on the spot, and closes the sale without ever touching your website.

Two options: a $0/mo revenue-share plan where you keep 10% of the profit and Fitzy handles everything, or a $500–$650/mo subscription (plus a one-time $2,500 setup fee) where you keep 100% of your markup. See the full breakdown on the Pricing page.

Think of it like embedding a YouTube video. Fitzy's team generates a short widget snippet for your store. You (or anyone who edits your site) paste it where you want Shop Wheels & Tires to appear — WordPress, Shopify, Wix, Squarespace, or similar. If that still feels scary, give Fitzy temporary access and they'll paste it for you.

Example: a customer buys a $2,000 wheel package. They pay $2,000 at checkout via Stripe. Fitzy routes the wholesale product cost (say $1,400) to the supplier and deposits your markup (say $600) into your shop's bank account. You never float inventory capital to release the order.

Put a tablet on the counter. Customer wants rims for their truck — they type the year/make/model, pick a set, and pay. A warehouse ships the parts to your shop (or their house). You install and keep the profit. No stockroom of rims required.

Yes — that's the point. You sell under Fitzy's master relationships with 75+ integrated wheel and tire suppliers. You don't apply to a single distributor, and supplier access is live the day your store launches.

No. You sell from live supplier stock. The customer pays your retail price at checkout, the wholesale cost routes to the supplier, and the supplier ships. Holding your own inventory is optional, not required.

No. The fitment engine handles bolt patterns, offsets, center bores, and tire sizing automatically — customers only see products verified to fit their exact vehicle. You need business and marketing effort, not automotive expertise.

Yes. Stores run on your own domain or a subdomain like shop.yourbusiness.com. The Fitzy team handles the domain mapping during onboarding.

Yes. The embeddable widget adds the full vehicle-search and checkout experience to your current WordPress, Shopify, Squarespace, or Wix site without changing its design. Nothing about your existing site needs to be rebuilt.

Yes — completely. You set markup rules in the dealer dashboard (flat amounts or percentages, per brand or product type), and retail prices recalculate automatically whenever wholesale costs change.

You control your catalog through your markup rules per brand, and can price brands to promote or discourage them. Discuss specific brand curation needs on your demo call so they're scoped accurately for your store.

You own the customer relationship — buyers are your customers, on your brand. Behind the scenes, Fitzy handles supplier coordination, fulfillment support, and return logistics so you're not the freight department.

The platform does, automatically, before payment. When a customer enters their year, make, and model, the fitment engine constrains the catalog to verified-compatible products — incompatible items can't be purchased.

Suppliers ship from their warehouses via freight carriers, with tracking surfaced through the platform. Fitzy coordinates supplier-side returns per the published policy. Warranties are the manufacturer's, honored through the supplier, with Fitzy coordinating claims.

Fitment errors are blocked before payment by design, which is why they're rare. When a confirmed fitment issue does occur, Fitzy coordinates the return with the supplier under the fitment policy — your shop doesn't eat the freight fight alone.

Yes. At checkout, orders can ship to the customer's address, to your shop, or to a designated installer for mounting and balancing.

The platform serves shops in both the US and Canada — it was built by Limitless Tire Group in Canada. Supplier fulfillment ships across the contiguous US; coverage for your exact region is confirmed on the demo call.

The subscription plan has a one-time $2,500 setup fee plus $500–$650/month, and you keep 100% of your markup — Fitzy takes no cut of your sales on that plan. The revenue-share plan has no setup fee and no monthly fee. Standard Stripe card-processing rates apply to checkout on any plan.

Cancellation terms are set out in the dealer agreement you receive during onboarding — ask for it on the demo call to review before committing. The revenue-share plan carries no monthly fee to begin with.

Your brand, domain, and customer relationships are yours. The storefront runs on Fitzy's managed platform rather than being source code you self-host. The specific data-export and ownership terms are in the dealer agreement — request them explicitly if this is a deciding factor.

Live inventory sync removes out-of-stock items from your catalog before they can be ordered. If stock changes between order and fulfillment, Fitzy re-sources from another integrated supplier or resolves the order with the customer.

Not currently — checkout is standardized on Stripe, which is what enables the automatic wholesale/markup split and direct payouts to your bank account.

Yes. Affirm and Snap financing are built into checkout. Customers split their payments; you receive your full markup up front.