Automotive Website & Marketing Platforms
Dealer.com vs. Fitzy for Tire & Wheel Shops
A Cox Automotive brand providing websites, digital advertising, and merchandising tools for auto dealerships.
| Capability | Fitzy | Dealer.com |
|---|---|---|
| Sells tires & wheels online with guaranteed fitment | Yes | No — focused on marketing sites, SEO, and lead generation |
| Live multi-supplier inventory feed | Yes, 75+ suppliers | Not included |
| Guaranteed-fit checkout for tires & wheels | Yes | Not included |
| Local SEO / marketing site for the shop | Available via the Fitzy website add-on ($29/mo) | Yes, this is their core product |
| Managed fulfillment & supplier payments | Yes | Not applicable — no online tire/wheel sales layer |
Common Questions
Does Dealer.com let customers buy tires or wheels online?
Dealer.com is primarily a website, SEO, and local marketing platform for automotive businesses — it's built for lead generation and appointment booking, not for running a fitment-guaranteed tire and wheel storefront with live supplier inventory.
Can I use Dealer.com and Fitzy together?
Yes. Many shops keep Dealer.com for service marketing and embed the Fitzy widget specifically for tire and wheel sales, so customers can shop by vehicle without leaving the site.
What does Fitzy add that Dealer.com doesn't cover?
A tire and wheel-specific fitment engine, live inventory from 75+ suppliers, guaranteed-fit checkout, and managed fulfillment — the ecommerce layer for selling wheels and tires, not just a marketing presence.
Do I still need Dealer.com if I sign up for Fitzy?
If you need broader service marketing, appointment scheduling, or reputation management beyond tire and wheel sales, Dealer.com can still be useful. Fitzy focuses specifically on the tire and wheel ecommerce layer.