Build Guides & Technical Nightmares
What It Costs to Build Tire Ecommerce From Scratch
Hiring developers is the visible bill. The hidden bills are teaching them fitment, winning distributor API access, mapping messy catalogs, and retaining someone when feeds break.
The lost-in-translation developer tax (10/10)
Web developers understand carts. They don't understand staggered BMW offsets. Months of explaining bolt patterns still produces carts that sell unsafe combinations.
Distributor API gatekeeping (9/10)
Wholesale accounts ≠ live feeds. Major warehouses demand audits, volume, and compliance most independents never clear.
Multi-supplier mapping chaos (10/10)
Supplier A, B, and C name the same tire three different ways. Your custom team writes endless mapping rules — then maintains them forever.
Broken-bridge maintenance (9/10)
Feeds change without warning. Retainer developers become a permanent line item just to keep prices and stock online.
Common Questions
What does Fitzy cost instead?
Plans from $500/mo with full markup retention, or $0/mo revenue share, plus setup on subscription plans. See Pricing for current numbers.
Where's the full build-vs-buy breakdown?
Read our Build vs Buy page for the cost table and pain-point deep dive.