Automotive Website & Marketing Platforms
CDK Global vs. Fitzy for Tire & Wheel Shops
A major dealer management system (DMS) provider that also offers websites and digital retailing tools for auto dealerships.
| Capability | Fitzy | CDK Global |
|---|---|---|
| Sells tires & wheels online with guaranteed fitment | Yes | No — focused on marketing sites, SEO, and lead generation |
| Live multi-supplier inventory feed | Yes, 75+ suppliers | Not included |
| Guaranteed-fit checkout for tires & wheels | Yes | Not included |
| Local SEO / marketing site for the shop | Available via the Fitzy website add-on ($29/mo) | Yes, this is their core product |
| Managed fulfillment & supplier payments | Yes | Not applicable — no online tire/wheel sales layer |
Common Questions
Does CDK Global let customers buy tires or wheels online?
CDK Global is primarily a website, SEO, and local marketing platform for automotive businesses — it's built for lead generation and appointment booking, not for running a fitment-guaranteed tire and wheel storefront with live supplier inventory.
Can I use CDK Global and Fitzy together?
Yes. Many shops keep CDK Global for service marketing and embed the Fitzy widget specifically for tire and wheel sales, so customers can shop by vehicle without leaving the site.
What does Fitzy add that CDK Global doesn't cover?
A tire and wheel-specific fitment engine, live inventory from 75+ suppliers, guaranteed-fit checkout, and managed fulfillment — the ecommerce layer for selling wheels and tires, not just a marketing presence.
Do I still need CDK Global if I sign up for Fitzy?
If you need broader service marketing, appointment scheduling, or reputation management beyond tire and wheel sales, CDK Global can still be useful. Fitzy focuses specifically on the tire and wheel ecommerce layer.