Fitted Rims

    Start a Wheel & Tire Business

    How to Add Wheel and Tire Sales to an Existing Auto Shop

    Your shop already has the two hardest assets to acquire: customer trust and daily foot traffic. Adding wheel and tire retail on top of them takes a tablet and a markup rule — not a warehouse.

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    Quick Answers

    Who this is for
    Repair shops, oil-change and service bays, detailers, wrap studios, and body shops that see customers every day but currently send wheel and tire business elsewhere.
    The business model
    Attach retail to your existing service revenue: customers browse fitment-verified products on your tablet or website, buy at your markup, the supplier ships to your shop, and you earn the installation on top.
    What Fitzy provides
    The kiosk-ready catalog, embeddable widget for your existing website, live supplier stock, checkout with financing, and order routing — configured around your brand in days.
    What you remain responsible for
    Mentioning it to customers, setting your markup, and doing the installs you already do. No new staff or technical skills required.
    Is inventory required?
    No. You sell from live inventory held by 75+ integrated suppliers (1M+ SKUs, $100M+ in combined stock). Holding your own inventory is optional.
    Estimated startup cost
    Revenue-share plan: $0/month with no setup fee (you earn 10% of profit per sale). Subscription plan: one-time $2,500 setup + $500–$650/month and you keep 100% of your markup. Optional hosted website from $29/month.
    Typical launch timeline
    Most stores or widgets go live within days of the onboarding call — often within 24 hours once your branding, logo, and markup rules are supplied.
    Where it's available
    Built for shops in the United States and Canada by Limitless Tire Group (Canada, est. 2008). Supplier fulfillment ships across the contiguous US; confirm coverage for your exact region on the demo call.
    How pricing & payments work
    Customers pay your retail price at checkout through Stripe (cards, plus Affirm and Snap financing). The wholesale cost is routed to the supplier and your markup is deposited to your bank account — you never float capital.
    What happens after an order
    Fitzy routes the order to a supplier with stock, coordinates payment and shipping, and surfaces tracking. Products ship to the customer's door or to your shop for local installation.

    Figures reflect current published Fitzy pricing and policies. Results vary by dealer, pricing, and market — no income is guaranteed.

    The revenue you're currently referring away

    Every customer who asks 'do you do rims?' and hears 'no' takes a four-figure package to a competitor — and often takes the installation with it. Adding retail doesn't require becoming a tire shop; it requires being able to show, sell, and source the product while the customer is standing in front of you.

    Three ways it plugs into your existing shop

    You don't rebuild anything. Choose the surfaces that match how your customers interact with you:

    • •Counter tablet — walk-ins browse wheels verified to fit their exact vehicle while they wait for service.
    • •Widget on your current website — a 'Shop Wheels & Tires' section appears on the site you already have, in your colors.
    • •Standalone store — a full branded storefront if you want to pursue online customers beyond your bays.

    Why the installation math favors you

    Online-only wheel retailers have to find installers. You are one. Orders ship to your shop, the customer comes to you for mounting and balancing, and you keep both the product markup and the labor — plus the accessory upsells (TPMS, lug nuts, hub rings) the platform surfaces at checkout.

    Ready to sell tires & wheels with Fitzy?

    1M+ SKUs, guaranteed fitment, live supplier inventory, and two pricing models — subscription or revenue share. Built by Limitless Tire Group.

    Common Questions

    Will this disrupt my current operations?

    No. There's no inventory to receive, no new POS to learn, and no website migration. The store or widget runs alongside everything you already do; orders arrive like any other parts delivery.

    My techs aren't salespeople. Does that matter?

    The catalog does the selling — customers browse visually by their own vehicle, like shopping on any modern retail site. Techs just hand over the tablet and install what gets ordered.

    What if I already buy from a local distributor?

    Keep that relationship for your service work. Fitzy adds 75+ suppliers' inventory for retail sales your current distributor can't match on style selection — the two coexist fine.

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