Fitted Rims

    Start a Wheel & Tire Business

    How to Sell Wheels and Tires Online

    Selling wheels and tires online is not like selling t-shirts: every product must be matched to a specific vehicle, orders are high-ticket, and shipping is heavy freight. Here's how each sales channel actually works.

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    Quick Answers

    Who this is for
    Shops and entrepreneurs comparing the channels for selling wheels and tires online — a standalone store, a widget on an existing website, marketplaces, or an in-shop kiosk.
    The business model
    Whichever channel you choose, the mechanics are the same: vehicle search → fitment-verified products → retail checkout → supplier ships → you keep the markup.
    What Fitzy provides
    All three first-party channels from one account: a branded standalone store, an embeddable widget for your existing website, and a tablet-ready kiosk mode for the counter.
    What you remain responsible for
    Choosing your channel mix, setting markup, and bringing customers to it. Marketplace selling (eBay, Facebook) remains a manual channel Fitzy does not automate.
    Is inventory required?
    No. You sell from live inventory held by 75+ integrated suppliers (1M+ SKUs, $100M+ in combined stock). Holding your own inventory is optional.
    Estimated startup cost
    Revenue-share plan: $0/month with no setup fee (you earn 10% of profit per sale). Subscription plan: one-time $2,500 setup + $500–$650/month and you keep 100% of your markup. Optional hosted website from $29/month.
    Typical launch timeline
    Most stores or widgets go live within days of the onboarding call — often within 24 hours once your branding, logo, and markup rules are supplied.
    Where it's available
    Built for shops in the United States and Canada by Limitless Tire Group (Canada, est. 2008). Supplier fulfillment ships across the contiguous US; confirm coverage for your exact region on the demo call.
    How pricing & payments work
    Customers pay your retail price at checkout through Stripe (cards, plus Affirm and Snap financing). The wholesale cost is routed to the supplier and your markup is deposited to your bank account — you never float capital.
    What happens after an order
    Fitzy routes the order to a supplier with stock, coordinates payment and shipping, and surfaces tracking. Products ship to the customer's door or to your shop for local installation.

    Figures reflect current published Fitzy pricing and policies. Results vary by dealer, pricing, and market — no income is guaranteed.

    Channel 1: Your own branded store

    A standalone storefront under your brand and domain, pre-loaded with live supplier inventory. Best for building long-term search traffic and a brand customers come back to. Fitzy builds and hosts this for you — optional hosted website from $29/month.

    Channel 2: A widget on the website you already have

    If you already have a WordPress, Shopify, Squarespace, or Wix site, a copy-paste widget adds a full 'Shop Wheels & Tires by Vehicle' experience to it without rebuilding anything. Your existing site keeps its design; the widget handles search, fitment, and checkout.

    Channel 3: The in-shop tablet

    A tablet at your counter turns walk-in traffic into wheel and tire sales. Customers browse products verified to fit their exact vehicle and pay on the spot; the order ships to your shop for installation. This is often the fastest channel to first revenue because the traffic already exists.

    Why fitment is the gate on all of them

    Whatever the channel, a customer who buys the wrong bolt pattern generates a return, a chargeback risk, and a lost customer. The Year/Make/Model engine constrains every catalog view to verified-compatible products before payment — which is the single biggest difference between purpose-built tire ecommerce and a generic store.

    Ready to sell tires & wheels with Fitzy?

    1M+ SKUs, guaranteed fitment, live supplier inventory, and two pricing models — subscription or revenue share. Built by Limitless Tire Group.

    Common Questions

    Can I sell on eBay or Facebook Marketplace instead?

    You can, but it doesn't scale: manual listings, one-off messaging, no fitment verification, and no automated fulfillment. Marketplaces work as a supplement, not a foundation.

    Do I need all three channels?

    No. Most dealers start with one — existing shops usually start with the tablet or widget; new online-only businesses start with the standalone store — and add channels later from the same account.

    How do customers pay?

    Stripe checkout with cards, plus Affirm and Snap financing so customers can split payments on high-ticket packages while you receive your full markup.

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