Fitted Rims

    Start a Wheel & Tire Business

    How to Start an Online Wheel and Tire Business

    Starting a wheel and tire store online normally means wholesale applications, fitment databases, developers, and inventory capital. Here is what the process actually involves — and which parts you can skip with a purpose-built platform.

    Book a Demo

    Quick Answers

    Who this is for
    Entrepreneurs, existing auto shops, detailers, and wrap shops that want to sell wheels and tires online without building supplier and fitment infrastructure from scratch.
    The business model
    Zero-inventory retail: your branded store lists live supplier stock at your markup. Customers pay retail; the supplier ships; you keep the margin plus any local installation revenue.
    What Fitzy provides
    The storefront or embeddable widget, Year/Make/Model fitment engine, live supplier inventory and pricing sync, Stripe checkout with Affirm/Snap financing, order routing to suppliers, and fulfillment coordination.
    What you remain responsible for
    Your brand and business registration, your retail markup rules, local installation if you offer it, your customer relationships, and any marketing you run.
    Is inventory required?
    No. You sell from live inventory held by 75+ integrated suppliers (1M+ SKUs, $100M+ in combined stock). Holding your own inventory is optional.
    Estimated startup cost
    Revenue-share plan: $0/month with no setup fee (you earn 10% of profit per sale). Subscription plan: one-time $2,500 setup + $500–$650/month and you keep 100% of your markup. Optional hosted website from $29/month.
    Typical launch timeline
    Most stores or widgets go live within days of the onboarding call — often within 24 hours once your branding, logo, and markup rules are supplied.
    Where it's available
    Built for shops in the United States and Canada by Limitless Tire Group (Canada, est. 2008). Supplier fulfillment ships across the contiguous US; confirm coverage for your exact region on the demo call.
    How pricing & payments work
    Customers pay your retail price at checkout through Stripe (cards, plus Affirm and Snap financing). The wholesale cost is routed to the supplier and your markup is deposited to your bank account — you never float capital.
    What happens after an order
    Fitzy routes the order to a supplier with stock, coordinates payment and shipping, and surfaces tracking. Products ship to the customer's door or to your shop for local installation.

    Figures reflect current published Fitzy pricing and policies. Results vary by dealer, pricing, and market — no income is guaranteed.

    The five things every online wheel and tire business needs

    Whatever tools you choose, the business does not work without these five pieces in place:

    • •Supplier access — wholesale accounts or a platform with pre-integrated distributors so you have products to sell.
    • •Fitment logic — a Year/Make/Model system that checks bolt patterns, offsets, and tire sizes so customers can't buy parts that don't fit.
    • •A storefront — a website or widget where customers search by vehicle and check out.
    • •Payments — card processing, and ideally financing, since wheel and tire packages are high-ticket purchases.
    • •Fulfillment — a way to get orders from the supplier's warehouse to the customer or an installer.

    The build-it-yourself route (and what it costs)

    Doing this independently means applying to distributors one at a time, licensing or building a fitment database, hiring developers to map supplier feeds, and stitching a checkout together on a generic ecommerce platform. Shops that go this route typically spend months before their first sale. Our Build vs. Buy breakdown covers each step honestly.

    The platform route

    Fitzy compresses those five requirements into one onboarding call: you supply your brand name, logo, colors, and markup goals, and the team launches your store pre-loaded with live inventory from 75+ suppliers. The revenue-share plan lets you start at $0/month; the subscription plan ($500–$650/month + $2,500 setup) lets you keep 100% of your markup.

    What a realistic first month looks like

    Week one: onboarding, branding, markup rules, store goes live. Weeks two to four: you drive traffic — local social posts, Google Business Profile, walk-in customers browsing on a tablet — while Fitzy handles fitment, checkout, and supplier routing on every order. Income depends on your pricing, traffic, and market; no platform can guarantee sales volume.

    Ready to sell tires & wheels with Fitzy?

    1M+ SKUs, guaranteed fitment, live supplier inventory, and two pricing models — subscription or revenue share. Built by Limitless Tire Group.

    Common Questions

    Do I need automotive experience to start?

    No. The fitment engine does the technical matching — bolt patterns, offsets, tire sizing — automatically. You need basic business skills and a willingness to market your store; the platform handles the wheel and tire expertise.

    How much money do I need to start?

    On the revenue-share plan, $0 in platform costs — you earn 10% of profit per sale with no monthly fee or setup fee. On the subscription plan, budget the $2,500 one-time setup plus $500–$650/month, and you keep 100% of your markup. You never buy inventory upfront on either plan.

    Do I need to register a business first?

    You should operate under a registered business for payment processing and taxes. Registration requirements vary by state or province — that part is yours; Fitzy handles the store, suppliers, and fulfillment workflow.

    Browse all Fitzy solutions