Start a Wheel & Tire Business

    Online Wheel Store Website Builder

    Generic website builders give you a blank template and wish you luck with product data. Fitzy's team builds your wheel store for you — pre-loaded with live inventory, fitment search, and checkout — from your logo and brand colors.

    Quick Answers

    Who this is for
    People who want a finished, working wheel and tire store — not a DIY website project. No coding, no theme customization, no product uploads.
    The business model
    Fitzy operates as a done-for-you builder: you supply brand name, logo, and colors; the team assembles your storefront on the pre-built commerce engine and hands it back live.
    What Fitzy provides
    Store design and hosting (optional hosted website from $29/month), custom domain support, the fitment search experience, 1M+ SKUs of live product data with images and specs, and a checkout with financing.
    What you remain responsible for
    Providing branding assets, choosing your markup rules, and pointing your domain if you have one. Everything technical is done for you.
    Is inventory required?
    No. You sell from live inventory held by 75+ integrated suppliers (1M+ SKUs, $100M+ in combined stock). Holding your own inventory is optional.
    Estimated startup cost
    Revenue-share plan: $0/month with no setup fee (you earn 10% of profit per sale). Subscription plan: one-time $2,500 setup + $500–$650/month and you keep 100% of your markup. Optional hosted website from $29/month.
    Typical launch timeline
    Most stores or widgets go live within days of the onboarding call — often within 24 hours once your branding, logo, and markup rules are supplied.
    Where it's available
    Built for shops in the United States and Canada by Limitless Tire Group (Canada, est. 2008). Supplier fulfillment ships across the contiguous US; confirm coverage for your exact region on the demo call.
    How pricing & payments work
    Customers pay your retail price at checkout through Stripe (cards, plus Affirm and Snap financing). The wholesale cost is routed to the supplier and your markup is deposited to your bank account — you never float capital.
    What happens after an order
    Fitzy routes the order to a supplier with stock, coordinates payment and shipping, and surfaces tracking. Products ship to the customer's door or to your shop for local installation.

    Figures reflect current published Fitzy pricing and policies. Results vary by dealer, pricing, and market — no income is guaranteed.

    What 'we build it for you' actually means

    During onboarding you hand over your logo, colors, and business details. The team configures your storefront on the existing engine — no code is written from scratch, which is exactly why it launches in days instead of months. The result is your brand on the front, Fitzy's fitment and supplier infrastructure behind it.

    The product-data problem no generic builder solves

    The hardest part of a wheel store website isn't design — it's the catalog. A million SKUs with sizes, offsets, bolt patterns, load ratings, photos, and live stock levels cannot be uploaded by hand. Fitzy's store ships with the catalog already connected and continuously synced from supplier feeds.

    Your domain, your brand

    Stores run under your business name and can use your own domain. If you already have a main website, the store can live on a subdomain (like shop.yourbusiness.com) linked from your existing menu — no changes to your current site required.

    Ready to sell tires & wheels with Fitzy?

    1M+ SKUs, guaranteed fitment, live supplier inventory, and two pricing models — subscription or revenue share. Built by Limitless Tire Group.

    Common Questions

    How is this different from hiring a web designer?

    A web designer builds you a shell and still needs supplier data, fitment logic, and checkout integrations — months of work billed hourly. Fitzy's build includes all of that because the engine already exists; your store is a branded configuration of it.

    Can I edit the website myself later?

    You control your pricing, markup rules, and product visibility from the dealer dashboard. Design and structural changes are handled by the Fitzy team so nothing breaks.

    What does the website cost?

    The hosted website option starts at $29/month on top of your platform plan. Platform plans are $0/month revenue-share or $500–$650/month subscription with a $2,500 one-time setup.