Start a Wheel & Tire Business

Wheel and Tire E-Commerce Platform

Fitzy is a wheel and tire e-commerce platform that helps entrepreneurs, tire shops, repair shops and automotive businesses launch and operate an online wheel and tire store using vehicle-fitment technology, supplier integrations, product-management tools and e-commerce infrastructure — without building the entire system themselves.

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Quick Answers

Who this is for

Entrepreneurs, tire shops, repair shops, wheel and accessory stores, detailers, wrap shops, and multi-location automotive businesses in the US and Canada.

The business model

A managed commerce platform: Fitzy operates the technology and supplier layer; dealers operate the retail brand and keep the markup. Two plans — revenue share ($0/month) or subscription (keep 100% of markup).

What Fitzy provides

Storefront and widget, Year/Make/Model fitment engine, 75+ supplier integrations with live stock and pricing, dealer markup controls, Stripe checkout with Affirm/Snap financing, order routing, and fulfillment coordination.

What you remain responsible for

Your brand, your pricing strategy, your customers, and any local services (installation, mounting, balancing) you sell alongside the products.

Is inventory required?

No. You sell from live inventory held by 75+ integrated suppliers (1M+ SKUs, $100M+ in combined stock). Holding your own inventory is optional.

Estimated startup cost

Revenue-share plan: $0/month with no setup fee (you earn 10% of profit per sale). Subscription plan: one-time $2,500 setup + $500–$650/month and you keep 100% of your markup. Optional hosted website from $29/month.

Typical launch timeline

Most stores or widgets go live within days of the onboarding call — often within 24 hours once your branding, logo, and markup rules are supplied.

Where it's available

Built for shops in the United States and Canada by Limitless Tire Group (Canada, est. 2008). Supplier fulfillment ships across the contiguous US; confirm coverage for your exact region on the demo call.

How pricing & payments work

Customers pay your retail price at checkout through Stripe (cards, plus Affirm and Snap financing). The wholesale cost is routed to the supplier and your markup is deposited to your bank account — you never float capital.

What happens after an order

Fitzy routes the order to a supplier with stock, coordinates payment and shipping, and surfaces tracking. Products ship to the customer's door or to your shop for local installation.

Figures reflect current published Fitzy pricing and policies. Results vary by dealer, pricing, and market — no income is guaranteed.

What makes a platform 'wheel and tire' specific

Generic ecommerce platforms treat every product as a SKU with a price. A wheel and tire platform must also know what fits: bolt patterns, offsets, center bores, tire sizes, load ratings, and package compatibility per vehicle. That fitment layer — plus live distributor integrations — is what Fitzy adds that Shopify, WooCommerce, and site builders don't have natively.

One platform, three surfaces

The same account powers a standalone branded store, an embeddable widget for an existing website, and an in-shop tablet kiosk — so a dealer can sell to online searchers, existing web visitors, and walk-in traffic from the same catalog and markup rules.

Where it comes from

Fitzy was built by Limitless Tire Group, a Canadian automotive retail operation founded in 2008, to run its own multi-location wheel and tire business — then commercialized for other dealers. The fitment and supplier-sync technology runs real retail volume every day, including the Fitted Rims consumer store on this site.

What Fitzy is not

Fitzy is not a website theme, a plugin you configure yourself, or a supplier directory. It's also not a fit for businesses that only sell a few hand-picked products, need full ownership of custom software, or operate outside supported regions — see 'Is Fitzy Right for My Business?' for the honest breakdown.

Ready to sell tires & wheels with Fitzy?

1M+ SKUs, guaranteed fitment, live supplier inventory, and two pricing models — subscription or revenue share. Built by Limitless Tire Group.

Common Questions

Is Fitzy a marketplace or a platform?

A platform. Each dealer runs their own branded store with their own pricing. Fitzy provides the shared technology and supplier infrastructure underneath.

Can it replace my current ecommerce site?

Yes — either as a full replacement storefront or as a widget embedded into the site you keep. Both use the same fitment engine and supplier network.

Does Fitzy take a cut of my sales?

On the subscription plan ($500–$650/month + $2,500 setup), no — you keep 100% of your markup. On the $0/month revenue-share plan, you earn 10% of the profit per sale and Fitzy retains the rest while managing fulfillment.